Taylor Swift has been blowing up the music industry lately, first by surprising everyone with the beauty of her latest album. SNL dubbed it a result of Swiftamine, and I can certainly say I’m under the spell.
Then, pre-release, she removed her entire discography from Spotify. The Atlantic reflects on this decision by pointing out, “Owning music outright, instead of renting it through a streaming service, would be better for listeners and artists in the long run. Indeed, it would be better for just about everyone except Spotify.”
Here’s what was important this week…
A discovery was made at the South Pole BICEP2 research lab that, if accurate, confirms the theory of cosmic inflation. Cosmic inflation explains the big bang, as an article in Symmetry Magazine details: “Almost 14 billion years ago, the universe we inhabit burst into existence in an extraordinary event that initiated the big bang. In the first fleeting fraction of a second, the universe expanded exponentially, stretching far beyond the view of today’s best telescopes. All this, of course, has just been theory.”Cosmic inflation and the big bang are neatly explained in more detail in this PHD comic.
My favorite part of the discovery is a video released by Stanford of one of the scientists in the BICEP2 project going to visit one of the lead theorists of cosmic inflation to tell him that his 30 years of work had just been confirmed. Much more footage was taken, but they edited the video for emotional impact–and it worked (I teared up). Such a video turned out to be an easy way to make the discovery go much more viral and affect many more people than it otherwise might have. Wired details how the scientists involved manage to keep their discovery quiet until the announcement.