Libraries, Digital Advertising, and the Machine Zone

Librarians are an underused, underpaid, and underestimated legion. And one librarian in particular is frustrated by e-book lending. Not just the fact that libraries have to maintain waitlists for access to a digital file, but also that the barriers to checking out an ebook are unnecessarily high. As she puts it,

“Teaching people about having technology serve them includes helping them learn to assess and evaluate risk for themselves.”

In her view,

“Information workers need to be willing to step up and be more honest about how technology really works and not silently carry water for bad systems. People trust us to tell them the truth.”

That seems like the least that can be expected by library patrons.

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What is Old is New Again

Facebook has named its new app offering, which debuted today, “Paper”. As Lev Manovich points out, this naming signifies that “Old media metaphors are not going away” In fact, old media themselves aren’t going away.

Nowadays, fears that e-books and mp3s will dominate the reading and listening landscapes are all over the media. These fears seem somewhat cyclical, with the same old complaints cropping up decade after decade, as documented by the NYTimes more than once, Tom Standage in Wired, and XKCD, among others. Fear of the new manifests itself as dismissal of the digital, or whatever new technology has come to the fore.

Research has proven that not only do books have some staying power, old forms of music media are regaining popularity as well. Millenials are buying more books than other generations, and vinyl records are making a comeback. Cassette tapes, even, have found a resurgence.

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