Several months ago, I saw Dr. Rosalind Picard give a talk on Affective Computing. I took notes and thought a lot about what she said but let my thoughts fester rather than follow up on them. Then last week, I read Emotional Design by Donald A. Norman, which reminded me of Dr. Picard’s work and my initial thoughts about affective computing.
There are two elements to affective computing:
- People interact with technology and devices as though it has a personality (and devices and interfaces without personalities can be distasteful to use).
- Cameras, wearables, and other technology can be used to determine the emotions and affective responses of a person using technology with surprising accuracy.
Websites and applications are personalized by tracking your browsing history, collecting advertising preferences, device usage, and demographic data. Using affective computing, they could soon be personalized by tracking your emotions.
Americans are still reading books, Internet and all! Younger Americans are actually reading more than older generations, which could be partially due to the fact that with the rise of texting and social media, so much of our communication is text-based, so everyone is doing a lot more reading (and writing) in order to communicate with their friends. The original study is linked in that article and in this graph:
What are some other ways to get people to read books?
Well it helps a lot if your college library not only tells you the call numbers of the book, but it gives you precise directions to the location of the book, which is pretty awesome. Much more useful when navigating a giant library, like I have access to at the university I work at, as opposed to the smaller library at the university I actually attended.
I had to talk about it eventually, and Thursday’s news was a good impetus. Newsweek had a big “scoop” potentially unmasking the founder of Bitcoin. The magazine saved this story for the cover of their return-to-print issue. The story features stalking masquerading as investigative journalism, as the author tracked down this man through national records, then tracked his interests to a model train forum, where she emailed him purporting to be interested in trains, then began asking about Bitcoin (at which point he stopped responding).
Then she tracked down his home and family members, and interviewed them extensively about the man and itcoin. She finally paid him a visit at his home, and instead of answering the door he called the cops. This surprised her. Read the article in full, if you’d like to know more about the lengths some people will go to find people who don’t want to be found (and who haven’t done anything wrong).(After some sushi and a car chase the man himself claims he is not involved with Bitcoin).