What is Old is New Again

Facebook has named its new app offering, which debuted today, “Paper”. As Lev Manovich points out, this naming signifies that “Old media metaphors are not going away” In fact, old media themselves aren’t going away.

Nowadays, fears that e-books and mp3s will dominate the reading and listening landscapes are all over the media. These fears seem somewhat cyclical, with the same old complaints cropping up decade after decade, as documented by the NYTimes more than once, Tom Standage in Wired, and XKCD, among others. Fear of the new manifests itself as dismissal of the digital, or whatever new technology has come to the fore.

Research has proven that not only do books have some staying power, old forms of music media are regaining popularity as well. Millenials are buying more books than other generations, and vinyl records are making a comeback. Cassette tapes, even, have found a resurgence.

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