Several months ago, I saw Dr. Rosalind Picard give a talk on Affective Computing. I took notes and thought a lot about what she said but let my thoughts fester rather than follow up on them. Then last week, I read Emotional Design by Donald A. Norman, which reminded me of Dr. Picard’s work and my initial thoughts about affective computing.
There are two elements to affective computing:
- People interact with technology and devices as though it has a personality (and devices and interfaces without personalities can be distasteful to use).
- Cameras, wearables, and other technology can be used to determine the emotions and affective responses of a person using technology with surprising accuracy.
Websites and applications are personalized by tracking your browsing history, collecting advertising preferences, device usage, and demographic data. Using affective computing, they could soon be personalized by tracking your emotions.